Your brand must stand out and tell consumers WHO YOU ARE and what makes you different.
Without a strong brand identity, it's hard to stand out from the competition.
So, It's just a Logo?
Well, no. While your logo is an important part of your brand, it is only a brief introduction to your business.
A strong brand identity is so much more. It allows you to tell a narrative through your image and presence of your business's goals, vision and purpose for being.
We use a combination of independent research and client workshops to discover who you are, who your audience is and what you are trying to say as a business. We will use this to help create informed design products, stunning visuals that get your message out there.
So What's The Plan?
DISCOVERY
To represent who you are as a business through your brand identity, first, we must understand who you are. What is the narrative?
We conduct independent research before the client's workshops to better understand the current perception of your business image and online presence. Then, through client workshops, we test our findings. We use this to discover who you are and what you want to achieve through this process.
We then produce a Brand Strategy & Creative Direction. This document will outline the conclusions of the discovery stage. Your business values and goals that you wish to represent through the design, as well as an analysis of the target audience, problems/solutions and competitors.
The conclusion of this document will guide the vision for your band, which will include design solutions, mood boards and the brand direction.
VISION
We will produce the agreed-upon design products for your brand based on the guidelines set out in the brand strategy and creative direction.
We believe it is better to produce one, fully developed design strategy than to flood the client with too many options during the early design stages.
DESIGN
Once the design is completed, we will produce a Brand Presentation. This can be presented during a workshop or sent to you directly. This document will show your full brand identity suite, with all produced design products, as well as our process and research conclusions that informed the design.
We then take your feedback from the presentation and have two rounds of revisions to make appropriate changes where needed.
CRITIQUE
Once the work has been signed off, we will package the files and make them available for you to download. This will include all the design assets, Brand Guideline documentation, all presentation documents and any other relevant files.
LAUNCH
"With our combined experience as both design consultants and designers, we are well suited to help your business with innovative design and a research-driven methodology to convey who you are and where you are going.
It's important to be noticed. It is crucial to be understood"
TERRI WALL - DESIGNER / CONSULTANT - ZAC WALL
CORE PACKAGE
DESIGN PRODUCTS
• Primary Logo
• Secondary Logo
• Logo Mark
• Color Palette
• Icon Suite
• Surface Pattern
• Typography
STRATEGY GUIDELINES
VISUAL GUIDELINES
MOODBOARD DEVELOPMENT
2 REVISION ROUNDS
CONSULTANCY SERVICE
• Mission, Vision, Values
• Positioning
• Audience
• Personality
• Voice
• Story
The Core Package will provide you with a full brand identity suite. This will allow your company to form a lasting, coherent (and visually impressive) identity, specifically tailored to convey your business's values and goals.
4-6 WEEK TIMELINE | INQUIRE FOR PRICING
TOUCHPOINTS
•Packaging
•Print Products
•Social Media Templates
•Signage
•Marketing Material
•Illustrations
FULL CORE PACKAGE
CHOSEN TOUCHPOINTS
2 REVISION ROUNDS
CONSULTANCY SERVICE
•Brand Consistency
•Targeted Audience
•Coherent Messaging
Once the brand identity suit has been completed, you may need design material based on your new branding. With this package, you receive the full brand identity suite from the core package and a selection of two touchpoints.
6-8 WEEK TIMELINE | INQUIRE FOR PRICING
EXTENDED CORE PACKAGE
We understand that your business may have very specific or niche design needs. Be this multiple interconnected touchpoints, a complete rework of an existing brand and even things we haven't considered before. We will work with you to create a bespoke package that fits the needs of your business.
VARIABLE TIMELINE | INQUIRE FOR PRICING
BESPOKE PACKAGE
CONSULTANCY SERVICE
DESIGN PRODUCTS
PROJECT SPECIFIC WORK
DESIGN PRODUCTS
•Graphic Design Products
•Touchpoints
•Other
UNDERSTANDING YOUR EXISTING BRAND
PROJECT SPECIFIC WORK
CONSULTANCY SERVICE
• Brand Goals & Vision
• Narrative
• Audience
• Competitor Analysis
You already have an established brand and need some graphic design work done. This could be a new design product or a reworking of existing material.
ONE-OFF PROJECT | INQUIRE FOR PRICING
TOUCHPOINT DESIGN
DESIGN PRODUCTS
•Social Media Templates
•Account Design
•Social Media Design Assets
SOCIAL MEDIA TEMPLATES
ACCOUNT DESIGN
SOCIAL MEDIA ANALYSIS
POSTING SCHEDULE
CONSULTANCY SERVICE
• Brand Goals & Vision
• Narrative
• Audience
•Competitor Analysis
•Social Media Analysis
Social Media is now one of the most important marketing tools, but it is often underutilised. Being more visible and vocal online lets you promote your services and narrative, allowing you to engage with existing and potential clients.
ONE-OFF PROJECT | MONTHLY RETAINER
SOCIAL MEDIA DESIGN
MORE QUESTIONS
Can you design me just a logo?
We do not currently offer a package for just a logo. A stand-alone logo, without consideration of your business's narrative or other design visuals, just isn't the potential asset that it could be. We work with you to create a brand identity that will allow you to get the most out of your business image and branding.
What is a brand identity?
A brand identity is the combination of all external visual elements, used to identify and distinguish you from others, as well as your content choices that represent your business's personality. It is essentially the face, feeling and personality of your brand. Our task is to design these visual elements with consideration of your content and narrative to form a coherent message.
What is a brand identity suite?
A brand identity suite is the collective name for all the design assets that identify your business to consumers. This includes, but is by no means limited to, logos, logo marks, icons, typography, colour choice and patterns. To create a brand identity suite for you, we need to get to know your business's narrative and specific design needs, as no two businesses have the same needs.
What are the costs?
The cost of a brand identity package in the UK can vary widely. This is due to the many different factors, from the size of the design studio to the complexity of the client's needs. We are priced competitively with small businesses in mind. The costs of the project and invoicing will be completely clear before the onboarding process.
How involved will I be in the design process?
There are several stages in our design process where your input is vital. The initial discovery stage and the design revision meetings. Past this, we are happy to work with you through the process, with you being as involved or hands-off as you want to be.
How long will our project take?
The core package takes approximately 4 to 6 weeks to complete, however, we do our best to work around you and your business needs. So, depending on the complexity of your branding needs and your availability, the timeline can vary. The project timeline will be clearly explained and approved by you before the project starts.
What is a touchpoint?
A touchpoint is anything that allows a customer or potential customer to interact with your business. These touchpoints are a representation of your business and brand. Customers will use these to form their opinions about who you are as a business. So, a consistent and clear message is crucial.
Why does my business need to use social media?
Social media is an incredibly valuable marketing tool for businesses of all types and sizes. It allows you to engage with both potential and existing customers in a way that displays your brand's unique personality. Advertise events and products on your schedule. Have a voice in your local or business community, be part of, or even lead the conversation.
Depending on what you want to get out of it, your social media interactions can be catered to achieve many different outcomes, be this as simple as increased brand awareness or improved networking within your sector.
